The project is aimed at different target groups. In particular, the A.NI.M.US project involves youngster, students, schools personnel, volunteers and voluntary associations representatives, politicians, media and sports journalists, coaches and sports operators, disadvantaged groups and related organizations as well as public and local communities.

In particular, youngsters are targateds to encourage their participation in sport and physical activity in order to spread their positive health effects for health on current and future generations of citizens in the project area. Young people represent an investment on a more inclusive and cohesive society promoting the intercultural dialogue among young people from different cultural backgrounds.
They also represent a multiplier group for project impact due to their capacity to bring project and sport values into their families and social contexts.